11 April 2023
The new Sofa catalog (vol. 2) talks about design.
Design is a constantly evolving continuum, intertwined with the ever-changing nuances of fashion that reinvents itself each season, introducing new concepts of beauty to society. Driven by an innate passion for aesthetics, we tirelessly work on creating new collections, focusing our attention on exquisite materials, sartorial craftsmanship, and fervent creativity.
Collections become our visual language, a way of narrating society, capturing the historical moment and the emotions associated with it. As we flip through old catalogs, we realize how each collection fully reflects the soul that generated it, becoming a vivid portrait of its temporal context.
Beyond fashion awareness and creativity, the quality of the tools used to present a collection to the world plays a crucial role in its success, and among these tools, the catalog takes on a primary importance.
Our new Sofa catalog is more than just a list of products. It is a statement of design and fashion in itself. With this new publication, we don’t just intend to showcase a collection of sofas; they are just the starting point. We want to convey the continually evolving story of our company.
The catalog is a fashion manifesto, a treasure chest that opens up, revealing a world of emotions, colors, and fabrics. Each page is a river of visual stimuli that incite the intense desire to immerse oneself in our universe. This is not just a product catalog, but a means through which the soul of the company emerges, along with the design concept that characterizes it, beyond the mere charm of individual products.
To achieve all this, the graphic design has been meticulously curated. From choosing the layout of photographs to the typographic font, from the text to the overall layout, every aspect has been carefully considered. Industry professionals, from the tailor to the photographer, up to the graphic designer, have collaborated to highlight beauty in all its facets, illuminating it with evocative images, accurate colors, appropriate typography, and a compelling message.