Sofa catalogue

New products, new design, new lifestyles, new environments to be inspired by

This in summary is what the SOFA catalog represents because, in addition to presenting new products, is a hymn to beauty and is full of ideas to improve everyday life.
It is an arrival and a departure point.

In a moment of great maturity, the Company has redefined its path, aiming at a future open to innovation and change. A new approach to communication and the product, in line with the evolution of the times but with profound respect for past, through an evolved language, which brings together all the choices and happy experiences of the past, but at the same time knows how to look ahead. This will allow us to be ever closer to all our customers. The new catalog strongly expresses the ideas about the product and the guidelines of our new positioning. Basically we intend to offer absolutely current, “fashionable” products, referring to a high-taste mass market (the real today’s middle market) with achievable costs, i.e. :

1. High taste even if never too avant-garde or sophisticated both of the product and of the catalogues
2. Design content, clear and evident
3. Variations and customizations to satisfy the most demanding customers
4. Excellent quality, naturally with some precautions with respect to absolute excellence, but certainly a product of impeccable quality, designed to last over time.

Infinito model with lacquered details (feet, tray, table tops and legs, side table, all in 26 standard colours)

We add (naturally with a pinch of pride) that all the products are made in Italy by internal staff and each product is the result of research and development always internal to the company

Absolutely balanced price, affordable for many

Competitiveness is therefore not determined by the absolute lowest cost, but arises from the ability to offer oneself – vis-à-vis competitors – with a price that is certainly competitive, but precisely balanced by the following characteristics:

1. superior perceived quality
2. Superior Product & Service
3. superior design & customization
4. superior innovation, reliability and safety

These characteristics are shown to the public thanks to in-depth photographic and image research. The quality, the finishes, the details of the workmanship are already perceived from the first shots. The product is extremely versatile and able to satisfy every design requirement. Thanks to the great combination of fabrics, colors and new accessories, we have created different styles of furniture. Different products, different styles but with a single common thread: the living area must always express great elegance and a lot of personality.

The Dolcevita backrests rest only on the base and can be moved to any place.</ em> This allows you to experience the sofa in complete freedom.
We will tell all the products in our collection with images, documents and videos, at various times and with different means. Information and content will be shared with everyone. We will reveal small and big secrets and all the ideas that underlie the creation of every furnishing project.
A communication project to educate and inform, disseminating news and curiosities, revealing who we are and what we think, which can be traced back to each individual furnishing project.